Communications & Engagement –
The Driver for Health
“Humana’s approach to commissioning can transform PCTs into the champions of health and healthcare for their communities”
Humana believes that good communication and relationship management are at the heart of fostering an environment of collaboration, consensus and cooperation, which is essential in improving the way that healthcare services are designed and delivered to local communities.
As a pioneer in the use of CRM (customer relationship management) and social marketing techniques in a healthcare setting, Humana has developed a range of innovative communications strategies and ‘personalised engagement’ programmes to engage, consult and interact with the public and key stakeholders in an ongoing dialogue when designing and delivering services to ensure that they better meet the needs of individuals, families and local communities.
Our goal is to leverage the power of effective communications to tackle health inequalities and empower individuals to make choices about their health and healthcare which are best for them.
Our communications and engagement services include:
- Stakeholder engagement strategies to ensure that PCTs foster a spirit of collaboration, consensus and partnership with all stakeholders
- Media relations advice aimed at cultivating positive and proactive relationships with local and national press
- PCT branding designed to transform your PCT into champions of health and healthcare for your local community
- Public consultations which engage all sections of the community in service redesign and improvements, including hard-to-reach community targeting
- Consumer insight expertise to provide PCTs with actionable insights into the needs and attitudes of their local populations
- Patient experience monitoring to track, measure and report the experience of patients as they interact with local healthcare services
- Patient information services to ensure that individuals are adept at navigating the complex healthcare system and have the information and resources they need to make informed decisions about their health and healthcare
- Complaints handling systems to ensure PCTs are responsive to patient issues and concerns and use this feedback to deliver service improvements
- Internal communications strategies designed to keep PCT staff informed of strategic developments and service improvements and create advocates for your organisation
- Incentivised health programmes to engage, motivate, incentivise and reward individuals for taking responsibility for their own health
Benefits of Humana’s communications and engagement services:
For patients
- Improved communication with clinicians
- Increased understanding of their conditions and treatment plans, enabling more productive interaction with providers, care givers and families, thereby achieving better outcomes
- Increased awareness and more appropriate usage of local healthcare services
- A greater voice in the design and delivery of local healthcare services
For PCTs
- Being able to provide more accessible, responsive and targeted services based on local experience and needs
- Being able to give local people the chance to contribute to problem solving which enhances patient and public confidence in their PCT and the NHS as a whole
