Communications & Engagement:
The Driver for Health

“Humana’s approach to commissioning can transform PCTs into the champions of health and healthcare for their communities”

Humana believes that good communication and relationship management are at the heart of fostering an environment of collaboration, consensus and cooperation, which is essential in improving the way that healthcare services are designed and delivered to local communities.

As a pioneer in the use of CRM (customer relationship management) and social marketing techniques in a healthcare setting, Humana has developed a range of innovative communications strategies and ‘personalised engagement’ programmes to engage, consult and interact with the public and key stakeholders in an ongoing dialogue when designing and delivering services to ensure that they better meet the needs of individuals, families and local communities.

Our goal is to leverage the power of effective communications to tackle health inequalities and empower individuals to make choices about their health and healthcare which are best for them.

Our communications and engagement services include:

  • Stakeholder engagement and mapping strategies to ensure that PCTs foster a spirit of collaboration, consensus and partnership with all stakeholders
  • Communications planning and delivery that supports effective dialogue with all stakeholders
  • PCT branding designed to transform your PCT into champions of health and healthcare for your local community
  • Media relations support and advice aimed at cultivating positive and proactive relationships with local and national press
  • Consumer insight expertise to provide PCTs with actionable insights into the needs and attitudes of their local populations
  • Consumer experience mapping to track, measure and report the experience of patients as they interact with local healthcare services
  • Social marketing programmes that are targeted, personalised and evidence based and achieve measurable results
  • Digital communications that seek innovative ways to engage individuals in their health and meet them where they are now

 

Benefits of Humana’s communications and engagement services:

 

For Patients

  • Improved communication with clinicians
  • Increased understanding of their conditions and treatment plans, enabling more productive interaction with providers, care givers and families, thereby achieving better outcomes
  • Increased awareness and more appropriate usage of local healthcare services
  • A greater voice in the design and delivery of local healthcare services

For PCTs

  • Being able to provide more accessible, responsive and targeted services based on local experience and needs
  • Being able to give local people the chance to contribute to problem solving which enhances patient and public confidence in their PCT and the NHS as a whole

For more information, please contact Leyan Phillips, Marketing & Communications Director

media contact


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